Here are the slides from our presentation at Planningness last week.
The presentation was about our realisation that our traditional strategy and production processes were holding us back as we tried to build more modern kinds of marketing programs. Through the course of some other projects we landed upon the idea of production as strategy or thinking as you make and making as you think. We’ve tried to lay out some of the things we’ve learned along the way – but we’re definitely still learning.
Would love to hear your thoughts.
Also, another big call out to Mark and Claire who (yet again) put on another fantastic event with some really inspiring speakers. We had a great time as usual and it was extremely nice not having to board a plane hungover the next day!
